Making Money Online with Blogs, Part 2
Posted by A. B. Dada on 10th April 2006
Thanks for the e-mails asking me about the previous post in this short series. For those with similar questions:
1. I don’t write my blogs to make money, but I do see the value in those who try.
2. I don’t make enough to pay more than the cost of hosting and access to certain subscriber-paid newsletters.
3. I use my blogs specifically to raise my billable rate in my regular career.
Yet I have numerous friends who have been asking me what the options are for making a real income, and I do believe the opportunities are there if you go about it responsibly.
There are literally thousands of “Make money blogging” sites out there, but most have something to sell. I don’t. Most of these sites repeat the same facts over and over again, each one just trying to be the first site that a wanna-be blogger goes to to buy whatever e-book or secrets the website owner has to sell. I don’t see value in any of these as most of the information is available free of charge if you know where to look.
For those I know who actually earn their living writing online, I’ve seen 5 things in common:
1. They love their topic, and they love researching their topic.
2. They commit to writing as a full time job, even if they’re still working. NO business will succeed unless you treat it as your full time job. They commit to writing for a certain period of time (18-24 months).
3. They commit to writing on a scheduled basis, so their readers know when to expect a new article.
4. They give their readers access to their previous articles by tying them in to new ones through links and references.
5. They build a community with their “competitor” bloggers, which helps them all reach better positioning in the search engines.
Today I’ll focus on the third common feature of a successful blogger: the schedule. Because I don’t consider myself a successful blogger, I also don’t consider myself a full-time blogger. If I would get on a more regular schedule, I know I could build my readership base, but the RSS feeds I provide seem to do a good job of things. I don’t necessarily want any of my sites to be the site you visit daily, but I also appreciate those who read one or more of my sites on a daily basis. It feeds me more information in what I should share with others, and it helps me rethink mistakes in my life that lead to successes.
Once you’ve discovered a topic, the best thing to do is research the competition. Find out how often they made new posts — did they write multiple articles every day, one article a day, one a week, or are they all over the place? Look at their archive history and see how well they stuck to a consistent schedule.
If someone is writing exactly what you want to write, and they’re doing it on a very consistent basis, you may not find success in writing. In most topics there are hundreds of blogs, sometimes thousands. Most of these blogs are completely unscheduled and inconsistent — the authors had high hopes of replacing their real jobs, but never committed themselves to a schedule.
My number one recommendation for all new bloggers (professional, amateur or hobbyist) is to get a nice calendar and write down when they’re going to publish an article. Getting a nice sized calendar helps — not only can you write that you will update a blog, but you can also write future topics you’d like to write about. Fill in the calendar at least 3-6 months in advance, and keep expanding the calendar as you find success (readers, not income). When you hit a day to write, highlight the day to signify that you did write. When you write a new article, look back over the past few months in your calendar and see if you can reference a previous article to the new one (item 4 in the list above). This is a great way to stay on top of updating, keep your readers interested, and give your new readers a way to dig deep into your past articles.
Give yourself a deadline to write — no later than 1 day, or 2 hours, or whatever fits your lifestyle. Also give yourself 3 strikes: if you miss 3 deadlines, delete the blog and move on to some other business. A “real” writer can’t miss deadlines or their publisher will cut them. Your publisher is yourself, but your advertisers are the ones who pay you. Inconsistent blogs are quickly become worthless to the advertisers and the search engines.
If you’re serious about writing, don’t write for an income right away, write for content, write to build a history, and write to build a following of people interested and intrigued with what you have to say. This year (2006) will be the year of the blogger — everyone will have one. Next year will be the year that many authors go back to reading others, because they could not commit to all (or any) of the items in the list above.
Discuss this article at the entrepreneurship forum.
Posted in Uncategorized | No Comments »